10 Ways to Send Out Cards to Grow Your Own Greeting Card Business

Saturday, February 21st, 2009 at 7:21 pm

Since each of us wants our greeting card business to grow and prosper, it’s important that we understand how to send out cards to impact business growth. This understanding will help in several ways. First, we will be able to share with our customers and prospects the details and results of sending out cards. If we don’t send out cards, how can we share the experience and benefit from the process? Second, over time, we will gather a collection of stories about what happened as a result of sending cards. Often, amazing things happen when you send out a card – you will start to get thank you calls for thank you cards, and cards back with moving messages in return for the heart-felt cards you are sending. And finally, because people would rather do business with people they know, like, and trust, your cards will be building your relationships with others who can refer you business when they have the opportunity.

So, why would you send out a card to someone? Here’s a list of 10 ways to send out cards to grow your own greeting card business:

After you meet with a prospect, whether they said no, yes or maybe.
As a thank you when someone does something nice for you, like a referral, a gift, or a dinner invitation
After you close a business deal
After a networking event, send a card saying “it was nice to meet you”
After a telephone conversation with a prospect
After an interview for a job, a project, or to use their services
For a holiday – remember all the less acknowledged holidays
To stay in touch with someone you haven’t heard from for a while
For a birthday
As a heart-felt surprise to make someones day

I will go into detail about each of of these ideas in future posts to explain some good ways to use these methods. These are good ideas to share with your greeting card business customers and prospects so they learn how to use cards to grow their business, too. Check back soon for more information. For more info on starting your own greeting card business, click here.